In marketing, SEO content tools are pieces of softwares used for keyword research, content writing, on-page SEO optimization, research, and competition analysis. Content writing tools for SEO often use big data, natural language processing, semantics and linguistics to help editorial teams rank higher.
Editorial teams and each content-related employee can see its processes and output augmented by using appropriate tools. From keyword research to proofreading and analytics, there are tools available and editorial teams must make full use of them.
Content editors and SEO experts can appear in Google's featured snippets and answer boxes by using questions as headings, and short, affirmative answers right after.
For editorial teams and content publishers, content briefs are important documents that describe the specific requirements that the writing and editing team must fulfil for a specific piece of content (blog post, ebook, etc).
SEO content analyzers aim at surfacing meaningful insights through an SEO content analysis and content scoring. Editorial teams make use of the results to improve their content's topical relevance.
A lot of companies focus on how often they publish blog posts rather than how valuable and informative these are. The results are poor and conversion rates drop. Publishing content often is bad for topical SEO. Stop it.
Topical content is a holistic marketing strategy to increase your topical authority and rank higher in search engines. It is the most natural way of producing high-quality content.
Figuring out what keywords your competitors are targeting can help you with your own content calendar.
In search engine optimization, content maintenance allows you to regularly update or remove older blog posts. “Keep the dead wood out of your forest!”
In SEO, topical relevance is the measure of how topically relevant backlinks to your website are.
Regular backlink strategies are a lot less potent today. Content strategists must put a topical backlink strategy in place to succeed in topical SEO.
Regardless of your content production pipeline, someone is going to have to find new ideas for the blog, one way or another. Here are over twenty tips for you to generate new blog post ideas right now.
Keyword cannibalization happens when several pages on your website cover the same keywords. Such scattered content divides each page’s authority instead of unifying it.
The best topic research tools should be easy to use and offer suggestions or insights within a few clicks.
Topical SEO is the most recent approach to organic search engine optimization. Instead of focusing your attention on a keyword-based method, topical SEO favors topical authority, which is what search engines value the most.
Over the years, synonyms in search engine optimization have played very different roles. They were avoided before but today synonyms are a powerful tool in the arsenal of the SEO marketer.
Content clustering a modern buzzword in the SEO world and a valuable topic modeling strategy to group related pages and topics together.
Content writers and marketers find it hard to write a lot of content about a very specific topic. They lose a lot of points on their content depth because they would rather focus on pushing thin content about plenty of topics.
Noun phrases are a powerful tool in the arsenal of content marketers, content writers, and SEO experts. They help search engines understand the main topics within your article quickly and accurately.
Internal linking in SEO is the most powerful tool at your disposal to clearly state the depth of knowledge over a particular topic cluster. That way, search engines can contextualize and understand better your topical authority.
Using topic clusters, a brand can increase organic traffic and visibility as a whole rather than for low hanging keywords. Keyword-driven SEO strategies are noticeably to lose momentum with every single new update to Google algorithms.
Wikidata is a knowledge base powered by the Wikimedia Foundation, the same non-profit behind Wikipedia. Every few days, you can download freely the big Wikidata dumps. They are available in JSON, XML and RDF.
In SEO, topics and keywords are wrongly opposed. Topics represent broader concepts that keywords concretely express. Both keywords and topics have a place in a content strategy but this time, topics are prevalent.
In search engine optimization, a pillar page is an long and information-dense cornerstone article that covers a specific topic. A lot of content marketers and blog writers wonder how broad should a focus topic be.
Topical authority promotes expertise and depth of knowledge over a particular domain from a website or blog. Topical authority requires high quality content about the given subject matter and closely related concepts. Keywords still play a minor role.
Overcoming the writer’s block as a blogger or content writer is difficult, especially when you have instructions coming from a content editor. Here are tested techniques to fix your brain freeze!
A keyword’s monthly search volume data is based on historical data. And although useful, content marketers, editors, and writers, should all focus on observing the changing user search behaviors. Figures and numbers matter less today as search queries become broken down into smaller requests.
Wikipedia’s table of contents are an amazing way for content writers and editors to find new content ideas. Use these ToC to write your blog posts and find new blog post ideas to write about in the future.
Natural language processing, let’s be clear about that, is booming. Because this statistical discipline is part of the greater realm of Machine Learning and Artificial Intelligence, and the two latter have exploded in popularity recently, it is only natural if (no pun intended) natural language processing is also on the rise.