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in-depth articles on modern SEO content tools, strategies, idea generation, and how to outrank competitors with great pillar content.

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SEO Content Tools – Use Cases, Reviews, Pros & Cons

In marketing, SEO content tools are pieces of softwares used for keyword research, content writing, on-page SEO optimization, research, and competition analysis. Content writing tools for SEO often use big data, natural language processing, semantics and linguistics to help editorial teams rank higher.

Why Editorial Teams Need Software and Tools

Editorial teams and each content-related employee can see its processes and output augmented by using appropriate tools. From keyword research to proofreading and analytics, there are tools available and editorial teams must make full use of them.

Content Briefs – Contents, Tools & Templates

For editorial teams and content publishers, content briefs are important documents that describe the specific requirements that the writing and editing team must fulfil for a specific piece of content (blog post, ebook, etc).

Does Publishing Content Often Help With Topical Authority?

A lot of companies focus on how often they publish blog posts rather than how valuable and informative these are. The results are poor and conversion rates drop. Publishing content often is bad for topical SEO. Stop it.

Topical Relevance in SEO

In SEO, topical relevance is the measure of how topically relevant backlinks to your website are.

How To Find New Blog Post Ideas

Regardless of your content production pipeline, someone is going to have to find new ideas for the blog, one way or another. Here are over twenty tips for you to generate new blog post ideas right now.

Top 6 Best Topic Research Tools

The best topic research tools should be easy to use and offer suggestions or insights within a few clicks.

20 Strategies To Boost Your Topical SEO and Authority

Topical SEO is the most recent approach to organic search engine optimization. Instead of focusing your attention on a keyword-based method, topical SEO favors topical authority, which is what search engines value the most.

Leverage Synonyms in your SEO Content Strategy

Over the years, synonyms in search engine optimization have played very different roles. They were avoided before but today synonyms are a powerful tool in the arsenal of the SEO marketer.

Content Depth — Write Comprehensively About Your Core Topics

Content writers and marketers find it hard to write a lot of content about a very specific topic. They lose a lot of points on their content depth because they would rather focus on pushing thin content about plenty of topics.

Noun Phrases for Blogging and Search Engine Optimization

Noun phrases are a powerful tool in the arsenal of content marketers, content writers, and SEO experts. They help search engines understand the main topics within your article quickly and accurately.

Internal Linking Strategies for Topic Clustering

Internal linking in SEO is the most powerful tool at your disposal to clearly state the depth of knowledge over a particular topic cluster. That way, search engines can contextualize and understand better your topical authority.

Topic Clusters — a Topic is the Sum of its Related Topics

Using topic clusters, a brand can increase organic traffic and visibility as a whole rather than for low hanging keywords. Keyword-driven SEO strategies are noticeably to lose momentum with every single new update to Google algorithms.

Importing Wikidata Dumps — The Easy Part

Wikidata is a knowledge base powered by the Wikimedia Foundation, the same non-profit behind Wikipedia. Every few days, you can download freely the big Wikidata dumps. They are available in JSON, XML and RDF.

How Are Topics and Keywords Related in SEO

In SEO, topics and keywords are wrongly opposed. Topics represent broader concepts that keywords concretely express. Both keywords and topics have a place in a content strategy but this time, topics are prevalent.

How Broad Should Topics Be For Pillar Pages

In search engine optimization, a pillar page is an long and information-dense cornerstone article that covers a specific topic. A lot of content marketers and blog writers wonder how broad should a focus topic be.

What Is Topical Authority In Content Marketing & SEO?

Topical authority promotes expertise and depth of knowledge over a particular domain from a website or blog. Topical authority requires high quality content about the given subject matter and closely related concepts. Keywords still play a minor role.

Why Keyword Search Volume Data Is Overrated

A keyword’s monthly search volume data is based on historical data. And although useful, content marketers, editors, and writers, should all focus on observing the changing user search behaviors. Figures and numbers matter less today as search queries become broken down into smaller requests.

Using a Wikipedia Table of Contents for a Blog Post Series

Wikipedia’s table of contents are an amazing way for content writers and editors to find new content ideas. Use these ToC to write your blog posts and find new blog post ideas to write about in the future.

Natural Language Processing — Is It Just Counting Token Occurrences and Noun Phrases?

Natural language processing, let’s be clear about that, is booming. Because this statistical discipline is part of the greater realm of Machine Learning and Artificial Intelligence, and the two latter have exploded in popularity recently, it is only natural if (no pun intended) natural language processing is also on the rise.