Keyword cannibalization happens when several pages on your website cover the same keywords. Such scattered content divides each page’s authority instead of unifying it.
The best topic research tools should be easy to use and offer suggestions or insights within a few clicks.
Topical SEO is the most recent approach to organic search engine optimization. Instead of focusing your attention on a keyword-based method, topical SEO favors topical authority, which is what search engines value the most.
Over the years, synonyms in search engine optimization have played very different roles. They were avoided before but today synonyms are a powerful tool in the arsenal of the SEO marketer.
Content clustering a modern buzzword in the SEO world and a valuable topic modeling strategy to group related pages and topics together.
Writers and marketers find it hard to write a lot of content about a very specific topic. They lose a lot of points on their content depth because they would rather focus on pushing thin content about plenty of topics.
Noun phrases are a powerful tool in the arsenal of content marketers, content writers, and SEO experts. They help search engines understand the main topics within your article quickly and accurately.
Internal linking in SEO is the most powerful tool at your disposal to clearly state the depth of knowledge over a particular topic cluster. That way, search engines can contextualize and understand better your topical authority.
Using topic clusters, a brand can increase organic traffic and visibility as a whole rather than for low hanging keywords. Keyword-driven SEO strategies are noticeably to lose momentum with every single new update to Google algorithms.