Having a strong online presence in today’s digital era is as essential as having the right tools for your trade.
When someone’s got a leaking pipe or needs a new light fixture installed, the first place they go to find the right trader is online. If you’re not there, you’re missing out on potential business. If you’re half-there and half-not, they’ll scroll right past you. It’s that simple.
That’s where topicseed comes in. We’re experts at building your online presence and helping you attract more customers from platforms like Checkatrader, Google Maps, Trustatrader, and from your own website.
We welcome all tradespeople: bricklayers, builders, painters, decorators, floorers, skip hires, bathroom fitters, landscapers, locksmiths, electricians, removers, pest controllers, etc. We are based in London but have clients across the UK.
Our services for traders
We design, build, host, and update your website with unlimited changes. We monitor speed and performance and apply security patches so you can have peace of mind that your website is always available. If we detect opportunities for improvement, we will let you know and coordinate such updates. For example, adding a photo gallery showcasing your work or even adding testimonials. We’re relentless in ensuring your website demonstrates your work ethic and excellence.
We’ve got you covered, from optimising your Google Business Profile to adding your business to local trade directories. Get inbound leads faster with our listing management team, as they constantly monitor, benchmark, and improve your directory listings to ensure you are getting noticed by the right customers.
We help you generate more positive reviews and handle negative ones across all channels if and when they appear. Our outreach and digital PR team will help you get mentions on blogs and news sites. The goal is to raise your reputation from a tradesperson amongst many to an exceptional craftsperson.
Our team of experts will write amazing content that resonates with your audience and show your expertise to your prospects. Remember that prospects always compare multiple traders for that one job. Content helps to demonstrate how knowledgeable you are to demanding customers.
How much does it cost?
Our no-commitment packages for traders range from £99/month to £499/month.
- Website Building
- Website Management
- Unlimited Changes
- 1 New Monthly Article
- Everything in SMALL +
- Local SEO
- Listing Management
- 3 New Monthly Articles
- Monthly Performance Reports
- Everything in MEDIUM +
- Reputation Management
- Digital PR & Outreach
- 6 New Monthly Articles
- 1 Monthly Coaching Call
Frequently Asked Questions
Why do I need a digital presence as a tradesperson?
To get more jobs! Customers now look online first when they need a local tradesperson. If you’re not online, you’re missing out on potential work. Prospects also look up their shortlisted traders on multiple sites (e.g., Google Maps, Trustatrader, Checkatrade, Trustpilot, and so on), so it’s essential to focus on your listings across all relevant directories.
Why is SEO important for tradespeople?
SEO is like your online “Yellow Pages” ad. It ensures you show up when people in your area search for a tradesperson on search engines like Google. The better your SEO, the more calls you’ll get.
How can online reviews help my business?
Positive reviews are a bit like word-of-mouth recommendations. They show potential customers that you do a good job, which can often lead to more work for you. In fact, a Trustpilot study revealed 88% of consumers consult reviews when discovering a local business.
How does content marketing help me reach more customers?
Useful content helps show you’re an expert at what you do. This builds trust, helping you attract more customers and secure more jobs. Remember that prospects usually compare multiple tradespeople for that one job – show you need to show your expertise through content!
Why is Google Business Profile so essential to a tradesperson?
A Google Business Profile is like your online shop front. It’s usually the first place people look when searching for a local tradesperson (via Google Search or Google Maps). Having a well-managed profile can lead to more calls and more jobs.
I already have a lot of work, why should I invest in digital marketing?
Great! But for those quieter times or for a steadier stream of work, digital marketing can ensure you’re always in demand. It’s all about long-term business stability.
How long does it take to see results from digital marketing?
Just like a good paint job, it takes time. You might see some changes in a few weeks, but give it a few months for significant results. And remember, the benefits are long-term, just like a good build.