Reputation Management

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an entity (e.g., person, product, company, or other organization). Reputation management includes monitoring perceptions and conversations, responding to reputation threats, and proactively seizing opportunities to boost reputation through public opinion-shifting campaigns.

While many marketing companies perform digital public relations (PR), reputation management is a radically more aggressive method that gains results much faster. It requires, however, more resources to promptly design and prepare the campaign and then go on to execute it whilst constantly monitoring progress.

Digital reputation management for talent, products, brands, and organisations involves a lot of sentiment analysis, social media conversations, online news, crisis management, and damage control. Our goal is simple – we want your target’s reputation to be where it belongs, as per your instructions.

The Types of Clients We Work With The Best

We would be lying if we said we could manage the reputation of any and all entities. We work incredibly well with some of the following scenarios:

• Boosting the reputation of a football player in preparation for signing a valuable new deal.
• Creating an incredible amount of enthusiasm for a young talented sportsperson during critical contract talks.
• Supporting a grassroots political organization in promoting its key ideas, goals, and values whilst raising awareness about its mission to the public.
• Generating positive media coverage for a great product, pushing down the client’s unjustified negative media coverage they recently received.

Types of Reputation Management

Clients may require urgent help or may prepare before a potential storm. All of our reputation management campaigns are adjusted to conform with our client’s timeline, constraints, and requirements. Our reputation management team is also agile to change course on short notice.

Reputation Repair

Reputation repair includes crisis management. The client has generally recently received lousy media coverage and requires help with damage control in such a complex digital landscape. The main goal here is to mitigate the client’s bad reputation into a more positive one as soon as possible.

How it’s done? Take misleading content down. Change the topic of social media conversations. Partner with influencers. Generate positive coverage.

Positive Campaign

Here, our client goes from a neutral or even inexistent reputation to enthusiastic digital PR and media coverage. We understand the client’s highlights and ensure these become known publicly through media outlets, social channels, and a more organic content marketing effort. We also use forums and other busy online communities to project a naturally positive image, and it’s incredibly effective in quickly boosting a client’s reputation.

How it’s done? Generate positive newsworthy content. Create a tribe around the client. Piggyback analogous communities to raise awareness. Trend on relevant social media.

Proactive Reputation Management

Proactive reputation management involves continuously monitoring our client’s online presence and proactively creating positive content to promote the brand. This can include creating engaging social media posts, generating positive customer reviews, and highlighting the brand’s achievements and successes across relevant news publications and influential digital outlets.

How it’s done? Sentiment analysis and reputation monitoring. Drip-feed positive content. Build a following through online communities and social channels. Generate positive media coverage.