SEO content analyzers aim at surfacing meaningful insights through an SEO content analysis and content scoring. Editorial teams make use of the results to improve their content's topical relevance.
A lot of companies focus on how often they publish blog posts rather than how valuable and informative these are. The results are poor and conversion rates drop. Publishing content often is bad for topical SEO. Stop it.
Topical content is a holistic marketing strategy to increase your topical authority and rank higher in search engines. It is the most natural way of producing high-quality content.
In search engine optimization, content maintenance allows you to regularly update or remove older blog posts. “Keep the dead wood out of your forest!”
In SEO, topical relevance is the measure of how topically relevant backlinks to your website are.
Regular backlink strategies are a lot less potent today. Content strategists must put a topical backlink strategy in place to succeed in topical SEO.
Topical SEO is the most recent approach to organic search engine optimization. Instead of focusing your attention on a keyword-based method, topical SEO favors topical authority, which is what search engines value the most.
Using topic clusters, a brand can increase organic traffic and visibility as a whole rather than for low hanging keywords. Keyword-driven SEO strategies are noticeably to lose momentum with every single new update to Google algorithms.
In SEO, topics and keywords are wrongly opposed. Topics represent broader concepts that keywords concretely express. Both keywords and topics have a place in a content strategy but this time, topics are prevalent.
Topical authority promotes expertise and depth of knowledge over a particular domain from a website or blog. Topical authority requires high quality content about the given subject matter and closely related concepts. Keywords still play a minor role.